5 Proven Tricks to Increase Your Website Conversion Rate

Increasing your website’s conversion rate is one of the most important things you can do to improve your business. Website conversion rate is calculated by dividing the number of conversions you achieve by the total number of visitors to your website and multiplying the result by 100 to get a percentage. After all, what good is traffic if it doesn’t result in sales?

By optimising your site for conversion, you can make sure that every visitor has a chance to become a customer. There are several ways to increase conversion rates, but some of the most effective include creating compelling content, offering discounts and promotions, and making the checkout process as simple and streamlined as possible.

By taking steps to increase your website’s conversion rate, you can ensure that your business is getting the most out of its online presence.

What’s a Good Website Conversion Rate?

A good conversion rate varies depending on the type of website, but a general benchmark is 2-3 per cent. The formula for calculating a website’s conversion rate is conversion rate = several conversions/number of visitors. 

For example, if a website receives 100 visitors in a day and 10 of them make a purchase, the website’s conversion rate would be 10 per cent. If your website’s conversion rate is below average, it’s worth investigating what might be causing the problem. 

How to Improve The Conversion Rate on Your Website

1. Optimise the Website’s Speed
   Website speed is one of the most important factors influencing your website conversion rate. A slow-loading website will not only result in a high bounce rate, but also in frustrated users who are less likely to come back.
   If they do come back, they are less likely to convert. There are several ways to optimise your website speed, including reducing the number of HTTP requests, using a content delivery network (CDN), compressing images and files, and minifying CSS and JavaScript.
2. Grab the First 3 Seconds of the User’s Attention
   First impressions matter, especially when it comes to websites. You have just a few seconds to grab a user’s attention and make them want to stay on your site. This is known as the “attention span,” and it’s critical to increase your website’s conversion rate.
   There are a few things you can do to make sure you’re grabbing attention from the start. First, make sure your website’s design is clean and clutter-free. Visitors should be able to easily find what they’re looking for without being bombarded by too much information.
   Second, use strong visuals that are eye-catching and relevant to your business. And finally, make sure your content is well-written and engaging.
3. Have a Compelling Offer/Copy
   This means that your offer needs to be something that your target audience will find irresistible. It should be something that they absolutely cannot pass up.
   Additionally, your copy should be clear, concise, and persuasive. It should explain why your offer is so valuable and why your target audience should take advantage of it. 
4. Simplify the Customer Journey
   To simplify the customer journey and increase your website conversion rate, there are a few key steps that you can take. First, make sure that your website is easy to navigate and that visitors can easily find what they are looking for. 
   Secondly, streamline the checkout process and make it as easy as possible for customers to purchase your products or services. Finally, provide a great customer experience throughout the entire journey, from the initial interaction with your brand to post-purchase follow-up.
5. Include a Clear Call to Action
   If you’re not including a clear call to action on your website, you’re missing out on a valuable opportunity to increase your conversion rate. A call to action is simply a request for your visitors to take a specific action, such as signing up for your newsletter or making a purchase. Without a call to action, your visitors may not know what you want them to do next, resulting in lost sales and fewer leads.

Website CRO with Selling Online Made Simple

Getting a high website conversion rate is essential if you want to succeed in online sales. However, it can be tricky to achieve on your own. That’s where Selling Online Made Simple comes in.

We’re experts in making websites that convert. We can help you get the most out of your online sales efforts through a website. With our web design service, we’ll work with you to understand your business goals and objectives, and then we’ll develop a customised website to help you achieve them. We’ll also provide ongoing support and guidance, so you can continue to optimise your website and improve your conversion rate over time.

Contact us today to learn more about how we can help you succeed in online sales.