SellingonlineMadeSimple is not just another Perth Web Design Company.
Sure, we design and develop website solutions for our clients, but that’s only a small part of how we help business owners.
The internet is much more than a electronic billboard – sure you can advertise your products and service online, but you can also use it to:
Gather new leads for your business
Build relationships with prospective clients
Nurture trust and loyalty with existing clients
Make it easier for customer to use your products and service
Answer prospects questions in real time
Reach new people you may never have reached before
Streamline business processes
Cut costs by working more efficiently
Create a more flexible work environment for you employees
Improve your business systems
and much much more.
The internet as a whole, is a powerful business tool, but it can also be confusing and overwhelming at times. This blog is dedicated to helping business owners get the most out of the web, with tips, strategies and guides that you can use in your business today to make your life that little bit easier.
One of the first things you need to consider about your website is what I call your “Most wanted actions”.
In other words what exactly do you want your website visitor to do when they visit your site.
For example, do you want them to start shopping on your site, or perhaps you want them to contact you or fill in an optin form– Regardless of what that action is, you must be absolutely clear on it BEFORE you speak to any web designer.
You see, your most wanted action will have a big influence on the layout of your website. Your designer will need to design your page / pages in a way that will draw your visitors attention to a particular area of your site, where you’ll compel your visitor to perform your most wanted action.
Take a look at these examples and try and guess what the “Most wanted action” is:
And here’s another:
The most wanted action for the first site is to get the visitor to try out one of the tutorials.
The most wanted action for the second site is for the user to enter their email address and watch the video.
Pretty obvious right?
Hopefully by now you can see the importance of determining your most wanted action before you speak with your web developer.
A friend of mine is getting ready to launch a new product for the company he works for, he ran me through a few different marketing messages then asked me which marketing message I thought would work best.
It’s difficult question to answer, since no-one can know what marketing message is going to grab a persons attention, Or can they?
My suggestion to him, was to send out some emails to his database, and get their feedback. After all, why not just sell them what their actually looking for? it certainly makes the selling a whole lot easier.
Now, there’s no need to go out and run a full blown official survey here, just send out a friendly email, to a portion of your database, and let them know your working on a new product or service, and before you finish it you’d like some input from them. Then ask them something like this:
“What are your biggest challenges or frustrations when it comes to…”
OR
“Which of the following would you be most likely to buy in the next 60 days…”
Then sit back and let your customers tell you what they want to be sold.
Wondering how to build a website that can really make your business money?
It’s not that hard really IF you follow the right steps…
In this short video you’ll discover the exact same system we use with our clients to help them turn their websites from plain electronic catalogues that cost them money to money making machines that work FOR their business like and army of sales people.
It never ceases to amaze me how much extra income a business can generate when it really starts taking it’s testing and measuring seriously. Remember, start with a solid online marketing strategy, test and measure regularly and you’re almost guaranteed success.
Just wanted to share my excitement about the new home studio we’ve been working on. I just put the finishing touches to the first little video – and yes, I am in it twice check it out below:
So, keep your eyes open for new emails in your inbox in the very near future, where you’ll discover tips and strategies that you can implement right away in your online marketing efforts.
Also, if there’s something particular you’re having a hard time with related to building your website, or getting your business online just leave a comment below. I’ll be sure to go through the comments regularly.
Traditional Bricks and mortar businesses are facing tough times. It seems every time you turn on the news or open the papers there’s news of another retailing giant going into receivership or closing its doors. And the ones that aren’t are cutting back expenses where ever they can.
So what makes this one of the best times to get your business online? Well consider this…
As businesses tighten their belts and cut back on expenses one major area they’re cutting back on is advertising, which means there’s much less advertising noise for the consumer (and less competition for you).
Now it’s not just the retailers cutting back on expenses, consumers are too, counting each dollar and cutting back on needless expenses where ever possible, which means less trips to the shopping centres.
With Petrol prices hovering around the $1 mark consumers are trying to keep costs to a minimum so they’re going online for more and more of their shopping needs.
Not only does this save them travel expenses and time but it also makes them feel as though they’re changing their spending habits, doing more research BEFORE they make their buying decision which makes them feel good about themselves – and for good reason…
Internet shops are perceived to have lower prices on goods then bricks and mortar businesses
They don’t have to spend hours driving from store to store comparing prices – they can compare prices at 10 different stores in a matter of minutes
They can cut back on petrol expenses by shopping from the comfort of their own home.
Its much easier to research and review a large range of products and retailers on the internet. Consumers don’t want to be bombarded with the endless sales pitches from commission sales people who are desperately trying to sell them the highest value items possible just so they can get paid for the week!
The goods new is that when they’re online researching for the best deals, they inevitably end up making their purchases online – and recent economic figures support this. A recent report on ABC news stated that while retail giants where closing their doors, online businesses have experienced ongoing growth in sales.
All this means great online business opportunities for you and your business – if you’ve setup your online business system correctly all this so called bad news will turn to sales.
So what can YOU do you do with all this?
Develop a complete online business and marketing strategy
Make sure you have a strong online presence
Position yourself so that your prospective customers will find you when they go online to research
Create a provide content that answers their questions
Have a strong marketing system that captures your prospects details, builds the relationship and most importantly gets the sale!
The time to get online is NOW – if you’d like more information on how to get your business setup online then visit us at
www.SellingOnlineMadeSimple.com.au or call us on +61 8 6201 002
With all the talk of the up coming recession, small to medium business owners are scrambling for new ways stay ahead of their competitors and make sure they stay profitable.
In a recent interview with Lloyd Richardson from ibalance international lloyd asked some pressing questions like:
Does selling on the internet actually work?
Can most business make money selling online?
Why aren’t more businesses making huge profits online?
What steps does should the average small business take to make sure they’re online investment is profitable?
We recorded the interview and have posted it for you below. Just click on the play button below to listen to the audio interview:
check it out below:
