A friend of mine is getting ready to launch a new product for the company he works for, he ran me through a few different marketing messages then asked me which marketing message I thought would work best.

It’s  difficult question to answer, since no-one can know what marketing message is going to grab a persons attention, Or can they?

My suggestion to him, was to send out some emails to his database, and get their feedback. After all, why not just sell them what their actually looking for? it certainly makes the selling a whole lot easier.

Now, there’s no need to go out and run a full blown official survey here, just send out a friendly email, to a portion of your database, and let them know your working on a new product or service, and before you finish it you’d like some input from them. Then ask them something like this:

“What are your biggest challenges or frustrations when it comes to…”

OR

“Which of the following would you be most likely to buy in the next 60 days…”

Then sit back and let your customers tell you what they want to be sold.